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New Make Your Mark campaign aims to save lives promoting living kidney donation

31 January 2024

A new UK-wide initiative called Make Your Mark launches today, to encourage more people to consider living kidney donation. 

The programme sees Kidney Research UK partnering with Give a Kidney, a charity devoted to living kidney donation, to help more people understand what it means to be a living donor and support and guide them throughout their donation journey. This is being achieved through a significant new campaign and website, together with a full programme of support and information for potential donors. 

It has been made possible thanks to the vision and support of businessman and philanthropist Dr David Dangoor, who has personal experience of living kidney donation, having previously donated a kidney to his brother Robert. 

Logo with Make Your Mark written and a purple kidney shape around the words

Making a difference

The website – – takes prospective donors and their families throughout each stage of their donation journey, from the first stages of considering donating through to their surgery and support after leaving hospital.  

A promotional campaign is also launching to further raise awareness of living kidney donation, highlighting the life-changing impact that donations have on recipients and their lives and sharing the experiences of previous donors and healthcare professionals. 

The need for living kidney donation

Worldwide, kidney diseases are the tenth most common cause of death and the number of people developing kidney disease in the UK is growing significantly, driven by risk factors such as a health and economic inequalities. More than 5,500 are currently on the waiting list for a transplant in the UK. Despite ongoing work to encourage kidney donation from both living and deceased donors, around six people die each week in the UK waiting for a transplant.

Enabling more transplants could help patients with kidney failure to come off or avoid life-limiting dialysis treatment. A Kidney Research UK report published in 2023 found that kidney disease had already become a public-health emergency in the UK due to its increasing prevalence and the costs of treatment. The report found that increasing rates of living donor transplantation would improve outcomes for patients and would also be cost-saving for the NHS.

Building a life-saving programme

The two charities are working with support from NHS Blood and Transplant as well as full panel of specialist clinical and surgical advisors.
Discussing the project, which has been named the Robert Dangoor Living Kidney Donor Programme in memory of his brother.

“The growing rate of kidney disease here in the UK and across the world means that every day, lives are lost to this awful condition.

“Having donated a kidney to my brother, I know first-hand that it is perfectly possible to do this and to carry on living a normal life.

“Through this programme, I hope that more people are able to learn about the possibilities of living donation and may be inspired to take that step and change the life of someone living with kidney disease. Our ultimate vision is that no one should die waiting for a kidney.” Dr Dangoor

Stay up to date with the campaign

Make Your Mark. Learn More by visiting, or follow the initiative on social media:

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