Set your goal and #RideForCole

Anything (on wheels) goes, with My Prudential RideLondon! There are four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either 15 or 16 August:

• My Prudential RideLondon-Surrey 100: 100-mile ride
• My Prudential RideLondon-Surrey 46: 46-mile ride
• My Prudential RideLondon-Surrey 19: 19-mile ride
• My Prudential RideLondon FreeCycle: Set your own challenge (starting from 1km) on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled (e-bikes are fine too).

Legendary footballer Andy Cole says…

“Getting out on my bike has been a revelation. I didn’t used to be a cyclist but I’m trying lots of new things to keep my fitness up since having a kidney transplant and particularly since lockdown.  

“It’s been really tough since I was diagnosed and I know I’m not alone – we need research to help make life better for kidney patients. So please, if you can, get out on your wheels and raise money for the Andy Cole Fund.” 

How you can take part

All you need to do is register in advance and select your challenge at www.myridelondon.co.uk. The site will also provide a link to Virgin Money Giving where you can set up their fundraising page.

Once signed up, you will be able to download the new My Prudential RideLondon app in event week. This will give you a unique ride day experience, including:

• A GPS function that enables friends and family to follow your progress on the virtual Prudential RideLondon route
• Creation of a personalised Prudential RideLondon certificate that shows your completed route and ride time
• Selfie frames to give you personalised Prudential RideLondon finisher photographs
• Direct donation button through to your Virgin Money Giving fundraising page

In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels. What are you waiting for?